The Best Way is a Two-Way Conversation A listing presentation is a two-way conversation where you can learn about the home and homeowners you might be selling, and also share what unique value you’ll bring to the listing if you’re selected. It’s a delicate conversation, where being prepared, sincere, and assertive will set you up for success. Dodge these five rookie mistakes and you’ll be on your way to scoring more listings and closing more homes. Here’s a fancy graphic for you to print out and put on your desk: Prepare Learn about the homeowner, home, and neighborhood Present a Comprehensive Marketing Plan Highlight what makes your marketing plan unique (i.e. Matterport 3D scans) Have a Conversation, not a Lecture Aim for a 50/50 split between how much you talk and the homeowner talks State What Makes You Unique Reiterate what makes you better than the rest Follow-Up Follow-up via email and a voicemail the following day, and let them know you’ll be doing so The Best Way is a Two-Way Conversation 14 MATTERPORT.COM [email protected] +44 (0) 20 3874 7580 © 2018, Matterport. All rights reserved. Matterport and the 3D cube logo are trademarks of Matterport, registered in the United States and in other 15 countries. All other trademarks are the property of their respective owners.