Table of Contents Your Make or Break Moment Let’s get real, real estate agents: listing presentations will make or break you. Can you build a rapport fast with the home seller? Can you quickly communicate what makes you unique? Or do you give a one-hour, one-way lecture all while hyperventilating and sweating through your outfit? While you’re drying off, do yourself a favor and read on to learn about these five common mistakes you must avoid in your listing presentation. If you can dodge these rookie moves, you’ll master the art of the listing presentation and score more listings, closings, and happy clients. Mistake #1: Be Unprepared ............................................................................................... 4 Mistake #2: Don’t have a unique marketing plan ........................................................... 6 Mistake #3: Give a lecture rather than have a conversation ........................................8 Mistake #4: Don’t know what makes you stand out. ...................................................10 Mistake #5: Don’t leave your contact information and don’t proactively follow-up ..12 The Best Way is a Two-Way Conversation .....................................................................14 5 Listing Presentation Mistakes to Avoid © 2018, Matterport. All rights reserved. Matterport and the 3D cube logo are trademarks of Matterport, registered in the United States and in other countries. All other trademarks are the property of their respective owners. 3