MISTAKE #1: Be Unprepared If your listing presentation starts during the presentation itself, you’ve already lost. While a goal of the meeting is to learn more about the individual, you need to come prepared. BAD ADVICE GOOD ADVICE Don’t speak to the Have an initial phone prospective client before the conversation with your lead. listing presentation: you want Learn why they’re selling the to walk in cold and win this property (upgrading? baby on the on charm and poise alone. way? job transfer?) and what their selling goals are (speed? profit?). Be sure to not to know anything about the property, Learn what they’re looking for neighborhood, or estimated in an agent and how many other property values. Make sure agents they’re interviewing. This the presentation is the first can help you position yourself time you’ve been to the against the competition, or strike property. There’s something while the iron is hot if you’re the special about that first time only one they’re considering. you arrive, so cherish it. Learn about the property. Drive by the property and snap a photo, which can help you get a sense for the neighborhood and learn what’s unique about the property you could highlight in the listing. Run a competitive market analysis (CMA) to learn about the active, pending, and sold listings in the area. While it does MISTAKE #1: take extra effort, it’ll help you in the presentation set expectations Be Unprepared for the home seller about what their home might be worth. 4 MATTERPORT.COM [email protected] +44 (0) 20 3874 7580 © 2018, Matterport. All rights reserved. Matterport and the 3D cube logo are trademarks of Matterport, registered in the United States and in other 5 countries. All other trademarks are the property of their respective owners.