MISTAKE #2: Don’t have a unique marketing plan Your competition will have the same bells and whistles as you, so lean into new technology like a Matterport 3D walkthrough to be at the front of the latest trends disrupting real estate listings. BAD ADVICE GOOD ADVICE Have a basic, run-of-the-mill Have a comprehensive marketing plan. Let the home marketing plan in place - seller know you’ll put up a traditional tactics like signs and sign, host an open house, open houses and digital tactics and put a listing online for like Facebook and YouTube ads them. If you’re feeling a little (check out our Matterport eBooks extra, set up a few Facebook on how to use Facebook and or YouTube ads. But let’s be YouTube to drive your business). honest: most sales happen the old fashioned way: Bring a one-sheeter about your someone drives by the house, marketing plan to leave behind, sees a “FOR SALE” sign, and and use your time in person to immediately signs a contract. highlight a few tactics that make you unique. Explain you’ll be putting a 3D virtual tour of their property online using a Matterport 3D camera. The easy-to-use camera captures an exact 3D scan of the property which prospective homebuyers can view in a virtual tour online. In 2017, nearly a quarter million listings had a Matterport 3D scan which drives interest and help close sales. For MISTAKE #2: bonus points, bring a VR headset so the homeseller can experience Don’t have a unique a virtual tour of another property marketing plan you’ve sold. 6 MATTERPORT.COM [email protected] +44 (0) 20 3874 7580 © 2018, Matterport. All rights reserved. Matterport and the 3D cube logo are trademarks of Matterport, registered in the United States and in other 7 countries. All other trademarks are the property of their respective owners.