MISTAKE #3: Give a lecture rather than have a conversation A listing presentation should be a listening presentation. Invest in the seller and learn about their wants, and they’ll want to hire you as their agent. BAD ADVICE GOOD ADVICE Give a pre-scripted Build a relationship with the presentation to the home home seller. Show a genuine seller, projecting as if you’re interest in the sellers as people, presenting to an audience and understand a bit about of 1,000. Avoid eye contact, what’s driving their decision to ignore questions, and after sell. your 3-hour presentation is complete, leave immediately. Don’t come across as salesy. After you’ve wow-ed them While you want to appear with your memorization skills, professional, there’s a fine line they’ll have no choice but to between being too formal and select you as their agent. sleazy and being prepared. Do your best to make the Come across as a sleazy, home sellers comfortable, and used-car salesman. Be on communicate your selling points your cell phone while giving without overtly selling them. the presentation, chew gum, and randomly answer your Keep it short and sweet. A great phone and yell, “BUY! BUY! listing presentation isn’t about SELL! SELL!” to show them how long you kept their attention, how loud you are and how it’s about how big of an impact many decisions you can make you made. A great presentation in four seconds (four, the could be done in 15-30 minutes, answer is four). and should rarely last longer. MISTAKE #3: Do your best to make the home sellers Give a lecture rather than comfortable, and communicate your selling have a conversation points without overtly selling them. 8 MATTERPORT.COM [email protected] +44 (0) 20 3874 7580 © 2018, Matterport. All rights reserved. Matterport and the 3D cube logo are trademarks of Matterport, registered in the United States and in other 9 countries. All other trademarks are the property of their respective owners.